This interactive course aims to provide participants with a practical understanding of AI applications in Small and Medium-sized Enterprises (SMEs) and startups, focusing on solutions that help increase efficiency, reduce costs, and accelerate growth. Over 10 training hours spread across 3 interactive sessions, participants will acquire comprehensive knowledge of the tools and techniques that can be directly employed in marketing, sales, human resources, and operations management, all without the need for advanced technical expertise.

The program covers key topics such as: Prompt Engineering, AI governance and ethics, data analysis and smart reporting, creating marketing and advertising content, and building AI-powered presentations. It also allows participants to design an initial practical plan for adopting AI technologies within their startups or existing businesses.

This course was specifically developed for entrepreneurs, startup founders, managers, and employees in SMEs who seek to explore the potential of AI and transform it into practical opportunities for growth and innovation.

• Understand the fundamental concepts of AI and its role in empowering SMEs and startups.

• Apply the principles of AI governance and ethics to ensure responsible usage.

• Utilize Prompt Engineering techniques to get accurate results from AI tools.

• Create professional marketing and advertising content (text and images) using AI-powered tools.

• Analyze customer and business activity data to extract actionable insights and support decision-making.

• Prepare smart financial and marketing reports faster and more accurately.

• Employ AI tools in Human Resources for recruitment and evaluation processes.

• Design high-quality presentations with the help of AI tools.

• Build simple No-code AI apps and tools to support daily operations.

• Develop an initial practical plan for adopting AI within the company or startup.

• Entrepreneurs and Startup Founders who seek to leverage AI technologies to accelerate growth and reduce costs.

• Owners and Managers of Small and Medium-sized Enterprises (SMEs) who want to enhance performance and boost efficiency using practical and flexible solutions.

• Marketing and Sales Managers/Employees looking for AI-powered tools to generate creative content and analyze customer data more accurately.

• Accountants and Financial Professionals interested in using AI tools for reporting, financial data analysis, and supporting decision-making.

• Human Resources Officials interested in using AI for recruitment, evaluation, and team management processes.

• Individuals interested in innovation and digital transformation from various disciplines who want to acquire practical skills to apply AI in daily work environments.

20 Hours