This course offers integrated training that links artistic creativity with strategic management in the field of fashion design, aiming to enable student and non-student fashion designers to transform their creative ideas into successful and sustainable real-world projects.

The course covers a series of sequential topics, including: an introduction to creative business management, entrepreneurship and innovation in the fashion industry, strategic project planning, operations and supply chain management, marketing and brand building, culminating in a final applied project that integrates all acquired skills and knowledge.

The course emphasizes practical application through workshops, case studies, and the preparation of comprehensive business plans. This enhances participants' ability to compete in the local and global fashion market and enables them to build brands with a sustainable creative identity.

First: Knowledge and Understanding

• Understanding the fundamental concepts of business management within the creative context of the fashion industry.
• Recognizing the integral relationship between design, management, and innovation in brand building.
• Analyzing the market and fashion trends locally and globally, and utilizing the analysis results in project development.
• Comprehending the financial, marketing, and administrative foundations for successfully operating creative projects.

Second: Applied Skills

• Preparing an integrated business plan for a fashion project that covers creative, administrative, and financial aspects.
• Building an innovative business model based on market analysis and targeting the intended segment.
• Applying digital marketing skills and designing the visual identity of the brand.
• Implementing effective operational and production strategies that adhere to quality and sustainability standards.

Third: Values and Professional Conduct

• Practicing work with an entrepreneurial spirit and high professional responsibility.
• Adhering to intellectual property principles and sustainable production concepts.
• Collaborating effectively and creatively within multidisciplinary teams.
• Demonstrating confidence and decision-making ability in a competitive and constantly evolving work environment.

An-Najah University Students and Interested Individuals

No Reuirements

32 Hours