The micro credential of Digital Marketing aims to transform participants’ interest in digital marketing into measurable, practical outcomes through an intensive 50-hour training program. The program focuses on transitioning from theoretical understanding to hands-on application by developing an integrated digital marketing plan. This begins with market analysis, identifying target audiences, and designing marketing messages, and extends to campaign launch, performance measurement, tracking tools, and dashboard analytics.

The program targets students, graduates, and professionals seeking to enhance their digital competencies and strengthen their employability. Training is delivered through an applied marketing lab that integrates planning, content creation, campaign management, and return-on-investment (ROI) analysis.

Students

Graduates

Professionals

Basic knowledge of computer and internet use; prior background in marketing principles is preferred.

50 Hours

1. Phase One: Planning, Market Analysis, and Value Definition
2. Phase Two: Digital Transformation and Digital Pathway Development
3. Phase Three: Content and Creative Marketing
4. Phase Four: Advertising and Audience Acquisition
5. Phase Five: Analytics, Operations, and Performance Measurement

• Integrated Applied Project (60%)
• Designing and implementing a comprehensive digital marketing campaign including analysis, planning, launch, measurement, and submission of a final analytical report.
• Individual Practical Assignment (20%)
• Analysis of a real-world digital case and submission of data-driven strategic recommendations.
• Professional Portfolio (20%)
• Documentation of practical outputs, dashboards, and KPI analysis.