This course's primary focusses the Role of E-commerce as a job in companies. PDP creation Product catalog & listing quality Inventory & availability management Payments & checkout trust Shipping, returns & after-sales Analytics, CX & integrations AI Automation Human Centerd Design & Empathy mapping for E commerce Digital Marketing for E-commerce " know how".

·       Map the Full Customer Journey:

Trace every step: Ad → PDP → Cart → Checkout → Delivery → Post-purchase

·       Build a High-Quality PDP:

Apply title structure, benefit copy, visuals, trust signals, and a clear CTA

·       Define Operational Fundamentals:

Understand payments, shipping zones, return policies, and after-sales workflows

·       Run a Funnel Dashboard:

Use a 4-metric dashboard to track performance and make weekly improvement decisions

·       Apply Empathy Mapping:

Improve CX and conversion by understanding customer needs and pain points

Students of the department of Digital Economy & E-commerce.

A.Ramez Mohammad Jawad Jaber

Education

·        Master of Information Technology — Fairfax University, 2025– In Progress

·        Master of Integrated Digital Media — Arab American University, 2022–2026

·        Bachelor of Business Administration — An-Najah National University, 2007–2012 

12 Hours